Parent trust Hello toothpaste because it look safe and fun. The brand uses bright color sweet flavor and friendly message that appeal to both kids and adults. Products like Unicorn Sparkle and Wild Strawberry sound more like treat than dental product. The packaging show smiling character soft font and playful designs. This make the product feel harmless even healthy.
Many parent assume that anything marketed this way must be child safe. Hello also promotes its toothpaste as vegan, cruelty free and free from artificial ingredient. These claim create a sense of trust. Parents feel like they are making a smart choice for their kid health.
The word “natural” appears often on Hello’s labels and website. Many see that as proof of safety. In reality the term is not strictly regulated. That means companies can use it in ways that may confuse or mislead buyers.
Lawsuits now challenge that trust. They say Hello’s design and marketing may hide real risks. Some parent say they never would have bought the toothpaste if they had known about the danger of fluoride ingestion or enamel damage from charcoal. The lawsuit argue that Hello put branding ahead of safety and now families are paying the price.
What Is Hello Toothpaste?
Hello sell toothpaste and mouthwash made for both kids and adult. The brand promotes itself as clean natural and eco friendly. It says it product are vegan cruelty free and made without harsh chemicals. Many parent choose Hello because they want a safer alternative to traditional toothpaste.
The brand offers many options. Some formulas contain fluoride. Others do not. A few use charcoal for whitening. The kid version come in fun flavor like Wild Strawberry Bubble Gum and Unicorn Sparkle. The packaging look more like a snack or toy than a hygiene product.
Hello’s goal is to make brushing feel fun instead of boring. That idea has helped it grow fast. Kids enjoy the taste. Parents like the natural image. Many believe they are buying something safe.
Lawsuits now raise serious questions. They say the brand’s friendly design hides real risks. Fluoride overuse, charcoal damage, and false label claims are all part of the legal challenges. Parents trusted the message. Now some say they were misled.
Why Are People Suing Hello?
Lawsuits accuse Hello of misleading parents. The claims target three main problems:
Fluoride risks
Charcoal damage
Artificial sweetener
Each one raises serious safety concerns.
Fluoride May Harm Young Kids
Fluoride protects teeth in small doses. Too much can be toxic. Children under six are most at risk. The FDA and ADA advise against fluoride mouthwash for kids unless a dentist says it’s okay.
Hello markets fluoride mouthwash using fun flavors. It uses words like “tastes magical” and “so delicious they’ll rush to rinse.” These messages may encourage kids to swallow the product.
Parents say the packaging makes it look like candy. The lawsuit says Hello does not warn clearly about the risks.
Charcoal Toothpaste May Erode Enamel
Hello sells charcoal toothpaste that claims to whiten teeth. Dentists say charcoal can wear down enamel. That damage may lead to sensitivity and more cavities.
A lawsuit in 2019 accused Hello of hiding these dangers. The company paid $1.5 million to settle the case. Hello still sells the product.
Sweetener Labels May Be False
Another lawsuit filed in 2023 says Hello lied about its ingredients. The package claim the toothpaste contain no artificial sweetener. The label list sorbitol and xylitol which are sugar alcohol. Some people avoid those due to health reason.
The lawsuit says Hello misled shoppers. It calls this label fraud. The case is still active in Illinois.
Hello Targets Kids Through Marketing
Hello focuses on flavor and fun. The packaging uses bright colors and cartoon-like themes. Kids see it in stores and ask for it. Parents see their kids happy and buy more.
This kind of pressure is called pester power. It helps brands grow fast. It may also lead to unsafe use. Critics say Hello turns brushing into a snack-like habit. This could increase the risk of fluoride overuse.
Timeline of Legal Trouble
Here’s a look at Hello’s legal history:
2009 – Hello founded as a clean, natural brand
2013 – Enters stores like Walmart and Target
2017 – Colgate buys part of Hello
2019 – Charcoal lawsuit leads to $1.5 million settlement
2023 – Sweetener lawsuit filed in Cook County, Illinois
2025 – Fluoride mouthwash lawsuit hits national news
The lawsuits keep growing. Still, no product recall has taken place.
What Kinds of Claims Are Involved?
These lawsuits fall under consumer class actions. That means many people file one case together. They claim the company misled them. The core issues include false ads, hidden dangers, and weak warning labels.
Parents say Hello made its toothpaste look safer than it really is. Some say the packaging encourages kids to swallow fluoride. Others say the charcoal formula damages enamel. Label that say “no artificial sweeteners” may also be false since ingredient like sorbitol and xylitol are present.
These claims are not unique. Other natural brands like Tom’s of Maine and Boka face similar lawsuits. They also market themselves as clean or toxin-free. Consumers now ask tougher questions. They want proof, not just promises.
The legal trend is clear. More people challenge brands that use words like “natural,” “safe,” or “healthy” without strong evidence. Courts now look closely at what companies say on the box—and what they leave out.
What Could People Get From This?
If the court agrees with the claims, some payouts may follow. The type of claim affects how much someone may receive:
Small payouts ($5–$50) – For false advertising or label issues
Medium payouts ($100–$1,000) – For enamel damage or mild health effects
Large payouts ($5,000+) – For serious fluoride poisoning in children
Most people will not get large sums. Refunds are likely to be small unless there’s proof of injury.
Will There Be a Recall?
There is no Hello toothpaste recall right now. The products remain on store shelves. That could change if more parents report harm or serious side effects. The FDA may get involved if stronger evidence comes forward.
Some cases mention fluoride poisoning. Others point to enamel loss from charcoal. If enough consumers report problems, regulators may open an investigation. A recall would likely follow only if health risks become widespread or severe.
Most experts do not expect that to happen soon. They say these lawsuits focus more on label warnings and marketing claims. The goal seems to be better transparency—not product removal. Instead of a recall, Hello may face pressure to update its labels or change how it markets to parents.
Still, the situation could shift. A recall might become more likely if the legal claims grow or new evidence appears. Parents should keep an eye on updates and stay informed.
What Parents Can Do Now
Parents should take extra care when choosing oral care products. Start by reading the label closely. Check if the toothpaste contain fluoride. Make sure it matche your child age and dental need. Some product may look safe but carry hidden risk.
Ask your child dentist before using fluoride mouthwash or charcoal toothpaste. Dentists can explain what safe and what to avoid. They can also recommend better options based on your child’s age.
Always supervise brushing. Young kids may swallow toothpaste if left alone. Use only a small amount. Teach your child to spit and rinse properly. Keep toothpaste tube out of reach when not in use.
If your child shows sign of tooth sensitivity stomach upset or other symptom after using Hello product take action. Save the receipt. Write down what happened and when. Take photos if needed. Then speak with a healthcare provider. A lawyer can also help if you believe the product caused harm.
Parents should stay alert. These lawsuit show that even trusted brand can raise safety concern. A few simple step now can help protect your child from future issues.
Final Thought
The Hello toothpaste lawsuit shows how smart marketing can hide real risks. Bright colors and fun flavors look harmless. That image makes parents feel safe. But lawsuits now say the products may not be as safe as they seem.
Parents deserve honest labels. They need clear warnings and simple facts. No one should guess what’s inside a product made for children.
These lawsuits may lead to stronger rules for natural brands. Companies may face more pressure to prove their claims. Labels may improve. Warnings may become easier to read.
Until that happens, parents must stay alert. Read every label. Ask hard questions. Watch how your child reacts to new products. Trust comes from facts—not from flashy packaging or sweet flavors.
