Prime Energy took off fast. Logan Paul and KSI created it in 2023. They already had millions of fan on YouTube and Instagram. Their posts and videos pushed Prime into the spotlight right away. Teenagers lined up outside stores just to get a can. Kids wanted it because their favorite stars held it. Many liked the brand more than the flavor.
Stores ran out of stock. Resellers charged triple the price online. Some parents said their kids begged for Prime the way others beg for toys. This hype made Prime a household name in months.
This success now faces big problems. Prime Energy sits at the center of many lawsuits. These cases raise hard questions about safety. They also target the way Prime markets to kids. Health experts worry about what this means for young people who trust social media more than labels.
Why People Are Suing Prime Energy
Prime faces different lawsuits across the country. Each case points to serious problems with how the drink is sold and what it contains. Some lawsuits say Prime tricks parents and kids with flashy ads and social media posts. Others argue the drink holds too much caffeine or even toxic chemicals. These cases claim Prime hides real risks behind bold promises and colorful labels. Courts now have to decide if Prime broke the law or just pushed clever marketing too far.
Marketing Aimed at Kids
One lawsuit says Prime Energy targets children. Each can has 200 mg of caffeine. That is more than six cans of Coke. The CDC says kids should not drink energy drinks. Even so, Prime uses ads, bright colors, and social media to catch their eyes.
The lawsuit claims parents bought Prime for kids without knowing the risks. It also says Prime tricked families by making the drink look like a healthy sports drink.
This case (T.K. et al. v. Prime Hydration LLC) sits in a Kentucky federal court. It covers anyone in the U.S. who bought Prime Energy for home use.
PFAS Found in Grape Flavor
Another lawsuit points to Prime’s grape flavor. Tests showed it contains PFAS. These chemicals stay in the body and never break down. Scientists link PFAS to cancer and other health problem.
Prime never warned buyers. They pushed the drink as healthy and good for sports. That turned out false. The lawsuit says this makes Prime misbranded and even illegal to sell.
Elizabeth Castillo leads this case. She says she would have left Prime on the shelf if she knew about the PFAS.
Wrong Caffeine Numbers on the Label
Prime also faces lawsuits over caffeine numbers. The can says 200 mg. Tests found 215 to 225 mg instead.
A lawsuit filed in New York says Prime lied. It claims buyers paid too much for a drink that carried more risk than they thought. Another suit by Lara Vera says Prime tricked parents and kids through false ads. Some schools and countries have already banned Prime over safety fears.
New Research on Taurine Raises Fears
A study in May 2025 found taurine helps leukemia cells stay alive. Taurine is in Prime. This does not prove Prime causes cancer. It does give lawyers more reasons to argue Prime failed to warn buyers about long-term risks.
Other Legal Fights for Prime
Prime faces more problems outside of energy drink lawsuits.
A blind shopper sued Prime in March 2025. The case says Prime’s website blocks screen readers. That means blind users can’t shop like everyone else.
In August 2024, Prime’s bottler sued them. They said Prime broke a $68 million contract by not buying enough cases.
Then in July 2024, the U.S. Olympic Committee sued Prime. They said Prime used words like “Olympic” and “Team USA” without permission. That could hurt funding for American athletes.
Can You Sue Prime?
Many people wonder if they can sue Prime. You might have a case if you or your kids drank Prime because of false ads. Class actions let groups of people team up and file one big case. These lawsuits often claim Prime misled buyers about safety or health risks.
Still, if you have no injury, you may only get a small payout. Class actions usually pay little when no one suffers direct harm. These cases focus more on forcing companies to change labels or ads.
You could have a stronger claim if you got sick from PFAS or too much caffeine. Some lawsuits argue that hidden chemicals or extra caffeine levels caused real health problems. A lawyer can help you look at your options. They can tell you if your case is strong enough to file on its own or if it fits into a bigger class action.
Quick Look at Prime’s Timeline
2023: Prime Energy launches. Social media goes wild.
Mid 2023: Parent start to worry about caffeine. First lawsuit filed over marketing to kid.
Late 2023: Reports surface about PFAS in grape Prime.
Early 2024: Lawsuit targets grape flavor for PFAS.
Mid-2024: More schools and countries ban Prime.
January 2025: New lawsuit hits Prime over caffeine label.
February–March 2025: Judge lets lawsuit over marketing move forward.
May 2025: New study links taurine to leukemia.
Should Kids Drink Prime?
Doctors say no. The CDC warns that energy drinks are not safe for kids or teens. Prime’s flashy marketing hides real health risks. Bright colors and big promises pull kids in fast. Many see Prime as a harmless sports drink. That is not true.
Kids’ bodies handle caffeine in a risky way. Their heart and brains still grow and can’t process high doses like adult. It can trigger heart problems. It can also wreck sleep, which kids need to stay healthy. Some kids even land in the ER after drinking too much caffeine.
Parents should watch what their kids buy. Reading labels helps. Talking to a doctor can give more answers. A few small steps now could avoid big health scares later.
The Bottom Line
Prime Energy shows how hype can cover up health risks. Big names like Logan Paul and KSI pushed millions of cans into the hands of teenagers. Fans trusted them more than doctors or food experts. Many kids thought Prime was just a cool sports drink. They missed the real dangers inside the can.
Now lawsuits pile up across the country. Each case points to hidden problems. Some target false ads. Others focus on high caffeine or harmful chemicals like PFAS. All of them say Prime tricked buyers, especially young ones.
If you or your family drank Prime and now feel worried, pay close attention to these lawsuits. You might have a right to join a class action. Always read labels before you buy. Ask your doctor if energy drink make sense for your kid. A few simple step could protect your family from serious health risk.
